Divestment rituals make it difficult for consumers to feel a sense of individual ownership over a used product.
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Q29: Non-verbal messages such as gestures and body
Q30: Anyone can be a "cultural agent."
Q31: Nonverbal gestures and body langnage rarely vary
Q32: Return potential model describes norms on the
Q33: Customs are passed down from generation to
Q35: Morphology is an important form of non-verbal
Q36: Divestment rituals clearly show that consumers believe
Q37: Brand jingles must contain words to be
Q38: Grooming rituals allow consumers to extract cultural
Q39: Enculturation is the process oflearning about other
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