Return potential model describes norms on the behavioral and evaluation dimensions.

Question

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The return potential model is a framework that describes how individuals make decisions about whether to conform to norms. It argues that people consider both the behavioral and evaluation dimensions of a norm when deciding whether to follow it. The behavioral dimension refers to the actual actions required by the norm, while the evaluation dimension refers to the perceived costs and benefits of following the norm. Therefore, the return potential model explicitly incorporates norms on both the behavioral and evaluation dimensions.

Return Potential Model Describes Norms on the Behavioral and Evaluation