A means-end chain combines three levels of a consumer's product knowledge to form a sequential network of meaning.The three levels of a consumer's product knowledge include all of the following except:
A)Results
B)Values
C)Consequences
D)Attributes
E)All of the above are included.

Question

Quizplus · Accepted Answer

The three levels of a consumer's product knowledge in a means-end chain are attributes, consequences, and values. "Results" is not one of these levels.

A Means-End Chain Combines Three Levels of a Consumer's Product