What widely used survey instrument is designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?
A)Consumer demand survey
B)Rokeach value survey
C)List of values survey
D)Sauderberg survey
E)Consumer price index

Question

Quizplus · Accepted Answer

The Rokeach Value Survey is specifically designed to provide insight into global value systems by linking them with consumer beliefs, attitudes, preferences, and behaviors. The List of Values survey is also a popular survey instrument but is more focused on individual values rather than global value systems. The Consumer Demand survey and Consumer Price Index are both measures of market demand and price trends, respectively, and are not designed to provide insight into value systems. There is no known Sauderberg survey related to consumer beliefs, attitudes, preferences, or behaviors.

What Widely Used Survey Instrument Is Designed to Provide Insight