Positioning brand images to be consistent with consumers' self-concepts can be seen in how marketers segment markets.

Name: Positioning brand images to be consistent with consumers' self-concepts can be seen in how marketers segment markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. Marketers use segmentation to understand consumers' self-concepts and position their brands accordingly to be consistent with those self-concepts, ultimately attracting and retaining loyal customers.

Positioning Brand Images to Be Consistent with Consumers' Self-Concepts Can