"Loved objects" derive most of their emotional status by helping people engage in impression management.
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Q4: Aligning activities consist of accounts, which are
Q5: Flattery, when it is part of impression
Q6: The process of creating desirable images of
Q7: Marketers always try to direct their promotional
Q8: When trying to ingratiate oneself, one should
Q10: It is inherently pleasing to be liked
Q11: Self-presentation, part of aligning activities, includes self-enhancement
Q12: To the extent to which consumers use
Q13: People rarely have strong self-schemas about themselves.
Q14: According to your readings, consumers employ three
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