According to your readings, consumers employ three main tactics for impression management: appearance management, self-monitoring, and ingratiation.
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Q9: "Loved objects" derive most of their emotional
Q10: It is inherently pleasing to be liked
Q11: Self-presentation, part of aligning activities, includes self-enhancement
Q12: To the extent to which consumers use
Q13: People rarely have strong self-schemas about themselves.
Q15: The gap between actual public self-concept and
Q16: Love and happiness are the most common
Q17: Psychologists believe traits are formed at an
Q18: Research has shown that as long as
Q19: Sometimes people engage in impression management tactics
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