To the extent to which consumers use situational cues to guide their social behavior is called self-monitoring.

Question

Quizplus · Accepted Answer

This statement is true. Self-monitoring refers to the extent to which consumers use situational cues to guide their social behavior. High self-monitors are more likely to adapt their behavior to fit the situation and the perceived expectations of others, while low self-monitors tend to behave consistently regardless of the situation.

To the Extent to Which Consumers Use Situational Cues to Guide