The five basic traits in Aaker's brand personality model include: 1) surgency, 2) agreeableness, 3) conscientiousness, 4) emotional stability, 5) intellect.
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Q23: A person who is low in need
Q24: Brand personality refers to the set of
Q26: Consumers who are low in need for
Q27: Meg wants to run for sorority president,
Q29: Research has shown that a brand's personality
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Q32: Our personalities mature as we get older.
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Q38: Brand personification involve animating animals to act
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