Research has shown that a brand's personality can sometimes be transferred to consumers.

Name: Research has shown that a brand's personality can sometimes be transferred to consumers.
Brand: Quizplus
Rating: 4.9 (51 reviews)

Question

Quizplus · Accepted Answer

Studies have found that a brand's personality can influence how consumers perceive and identify with the brand, leading to the potential transfer of some aspects of the brand's personality to the consumers themselves. This is known as "self-brand connection."

Research Has Shown That a Brand's Personality Can Sometimes Be