Douglas Conant, CEO of Campbell Soup, says that true leaders get employees to "fall in love with their company's agenda" by engaging with them personally. This is an example of:

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Douglas Conant's statement suggests that true leaders inspire a deep sense of commitment and passion in employees by engaging with them personally and fostering a culture of love for the company's agenda. This approach is in line with the idea of "leading with love," where a leader's primary focus is to cultivate positive relationships, build trust, and create a sense of belonging and purpose among team members. This approach is likely to lead to better employee engagement, morale, and productivity than leading with fear or contingencies. While motivation is an essential aspect of leadership, it primarily focuses on incentivizing desired behaviors rather than building lasting emotional connections with employees.

Douglas Conant, CEO of Campbell Soup, Says That True Leaders