Including customers, strategic partners, suppliers, and other outsiders directly in the innovation process is called:

Question

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Open innovation is the term used to describe including external stakeholders such as customers, strategic partners, and suppliers in the innovation process. It involves collaboration and knowledge sharing across organizations to generate new ideas and products. Choice A (change) is too broad and could refer to any type of organizational change, not just innovation. Choice C (brainstorming) is a specific technique for generating new ideas, but may not necessarily involve external stakeholders. Choice D (appreciative inquiry) is a method for identifying an organization's strengths and using those strengths to drive positive change, but does not necessarily involve external stakeholders in the innovation process.

Including Customers, Strategic Partners, Suppliers, and Other Outsiders Directly in the Innovation