When the link between a company's resources and its competitive advantage is poorly understood a state of ________ exists.
A) Causal ambiguity
B) Market uncertainty
C) Poor management
D) Strategic uncertainty

Question

Quizplus · Accepted Answer

Causal ambiguity refers to the situation where it is unclear which specific resources and capabilities of a company lead to its competitive advantage. This lack of understanding can create uncertainty and make it difficult for a company to sustain its competitive advantage over time.

When the Link Between a Company's Resources and Its Competitive