In general, firms can be most effective if they develop business-level strategies that will serve the needs of the "average customer."
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Q2: Almost any identifiable human or organizational characteristic
Q5: Effective use of the generic business strategies
Q5: Every firm uses all levels of strategy:
Q9: As shown in the Chapter 4 Opening
Q11: The goal of business-level strategy is to
Q11: Companies without the core competencies to link
Q15: To position itself differently from competitors, a
Q16: A business-level strategy is an integrated and
Q18: When selecting a business-level strategy, the firm
Q20: Business-level strategy can be thought of as
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