A firm that pursues a cost leadership strategy:

Question

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A firm that pursues a cost leadership strategy seeks cost efficiency in a broad market setting. While having the lowest price is one of the aims, it is not necessary for a cost leadership strategy to always have the lowest price. Additionally, although technological advances may not be the primary focus, a cost leader can still utilize them to improve cost efficiency. The main goal is to maintain low costs to achieve a higher profit margin. Using differentiation to attract customers is not the focus of a cost leadership strategy.

A Firm That Pursues a Cost Leadership Strategy