All of the following are ways that firms pursue a cost leadership strategy except:
A) Giving their product the most desirable and highest quality features
B) Using technology to cut costs
C) Experience effects
D) Economies of scale

Question

Quizplus · Accepted Answer

Pursuing a cost leadership strategy is all about reducing costs and offering a lower price than competitors. Giving a product the most desirable and highest quality features would require additional expenses, which is contrary to a cost leadership strategy. B, C, and D are all methods that could be used to reduce costs and achieve cost leadership.

All of the Following Are Ways That Firms Pursue a Cost