The degree to which a company competes broadly or narrowly within geographic or customer segments characterizes its decision about ________.
A) Economies of scale
B) Market scope
C) The learning curve
D) Switching costs

Question

Quizplus · Accepted Answer

The decision about whether to compete broadly or narrowly within geographic or customer segments is related to market scope, which refers to the range of markets that a company targets or serves. The other options are not directly related to this decision.

The Degree to Which a Company Competes Broadly or Narrowly