Which functional area is largely responsible for spanning the boundary of the organization to interact with customers?
A) Marketing
B) Finance
C) Operations
D) Information systems

Question

Quizplus · Accepted Answer

Marketing is the functional area that is largely responsible for interacting with customers and spanning the boundary of the organization. Marketing is responsible for understanding customer needs, developing products or services to meet those needs, and promoting those products or services to customers. Marketing also involves managing the customer experience and building strong relationships with customers. While other functional areas may also interact with customers to some extent, marketing is the primary function responsible for customer interactions.

Which Functional Area Is Largely Responsible for Spanning the Boundary