Governments will often try and change negative behaviours in citizens.A government campaign to encourage citizens to become more active would best be described as:

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A government campaign to encourage citizens to become more active is an attempt to change behavior through persuasion, not through manipulation or coercion. The aim is likely to promote healthier lifestyles, reduce healthcare costs or address growing problems associated with sedentary lifestyles. Modernization refers to the process of social, political and economic change.

Governments Will Often Try and Change Negative Behaviours in Citizens