Zero Manufacturing produces candy bars. The company would probably choose which of the following to reach its target market?

Question

Quizplus · Accepted Answer

Since Zero Manufacturing is producing candy bars, which is a low-cost product with high demand, it would prefer a widespread distribution strategy. Therefore, the company should choose intensive distribution, where the product will be available in as many outlets as possible, such as supermarkets, convenience stores, and vending machines. This strategy will ensure that the product is available to the target market at all times and in all locations, making it more convenient for the consumers to purchase.

Zero Manufacturing Produces Candy Bars