Nine west manufactures leather goods such as shoes and handbags. Which form of distribution is this company most likely to use ?

Question

Quizplus · Accepted Answer

Nine West is a brand that focuses on quality and exclusivity. As such, it is more likely to use selective distribution that focuses on premium outlets and chain stores that fit with its branding. The company may also sell online, but it is not likely to use intensive or comprehensive distribution, which focus on mass-market retailers. Agent-driven distribution involves appointing agents to manage sales, which is not likely here. Exclusive distribution involves selling a product through only one intermediary per geographical region, which may not be the best choice here.

Nine West Manufactures Leather Goods Such as Shoes and Handbags