If Jeans Inc. wants to ensure that customers receive a consistent message about its product, it should use the concept of
A) advertising.
B) sales promotion.
C) integrated marketing communications.
D) personal selling.
E) public relations.

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is the concept of coordinating and integrating all communication channels to ensure a consistent message is being sent to customers. This includes advertising, sales promotion, personal selling, public relations, and any other communication channels used by the company. By utilizing IMC, Jeans Inc. can ensure that all communication efforts are working together towards a common goal of delivering a consistent message to customers.