The president of your small company wants to better understand the basis on which you select your promotion mix.You indicate that the selection of promotion-mix ingredients and the degree to which they are used depend on all of the following except the:
A) organizational promotional resources.
B) nature of the target market.
C) characteristics of the product.
D) personal preferences of the marketers.
E) feasibility of various promotion methods.

Question

Quizplus · Accepted Answer

The personal preferences of the marketers would not be a legitimate basis for selecting the promotion mix ingredients. The other factors mentioned in the options (organizational promotional resources, nature of the target market, characteristics of the product, and feasibility of various promotion methods) all have a significant impact on the selection of a promotion mix.

The President of Your Small Company Wants to Better Understand