When the United Way sends out brochures discussing the charitable activities and organizations it supports, it is using
A) media relations.
B) promotion.
C) integrated marketing communications.
D) infomercials.
E) solicitation.

Question

Quizplus · Accepted Answer

The United Way is using promotion to communicate and raise awareness of the charitable activities and organizations it supports through the distribution of brochures. Media relations involves building and maintaining relationships with media outlets, and infomercials are typically longer-form advertisements aired on television. Integrated marketing communications involves coordinating all marketing communication efforts, including advertising, public relations, and promotional activities. Solicitation involves directly asking for donations or support.

When the United Way Sends Out Brochures Discussing the Charitable