Any nonpersonal promotional message that is paid for by an identified sponsor and directed to a selected audience is called
A) advertising.
B) public relations.
C) personal selling.
D) publicity.
E) sales promotion.

Question

Quizplus · Accepted Answer

The definition given matches most closely with advertising, as it involves a paid promotional message by an identified sponsor directed to a selected audience, without specifying the use of personal communication or publicity stunts.

Any Nonpersonal Promotional Message That Is Paid for by an Identified