Advertising may be broadly classified into three groups:
A) selective demand, creative, primary demand.
B) point of purchase, personal, institutional.
C) publicity, point-of-purchase, personal.
D) selective demand, institutional, primary demand.
E) selective demand, institutional, point of purchase.

Question

Quizplus · Accepted Answer

Advertising can be broadly classified into three groups: selective demand advertising (aimed at promoting a specific brand), institutional advertising (aimed at building a company's image or reputation), and primary demand advertising (aimed at increasing demand for an entire product category).

Advertising May Be Broadly Classified into Three Groups