Advertising that is used to sell a particular brand of product is known as _____.
A) primary-demand advertising
B) direct-mail advertising
C) institutional advertising
D) selective-demand advertising
E) publicity

Question

Quizplus · Accepted Answer

Selective-demand advertising is used to advertise a specific brand or product, rather than promoting a general product category (primary-demand advertising) or building the image of a company (institutional advertising). Direct-mail advertising is a type of marketing communication that involves sending promotional materials directly to consumers via mail. Publicity refers to any non-paid media coverage or exposure a company or product receives.

Advertising That Is Used to Sell a Particular Brand of Product