The Rustic Market, a small antique shop, periodically runs advertisements in the local newspaper to keep its name before the public. This is known as ____ advertising.
A) primary-demand
B) immediate-response
C) reminder
D) comparative
E) public relations

Question

Quizplus · Accepted Answer

Reminder advertising is used to remind customers of a brand or product they may already be familiar with, rather than promoting something new. In this case, The Rustic Market is using advertising to keep their name in the minds of local consumers.

The Rustic Market, a Small Antique Shop, Periodically Runs Advertisements