You are in charge of advertising for a golf course in the Southwest. The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method. You feel obligated to warn him that newspaper advertising:
A)has a short lead time because people usually read it and then discard it.
B)is one of the most expensive forms of advertising available.
C)is likely to reach people outside the golf course's market area.
D)is untimely and therefore unlikely to provide any benefit.
E)has become almost worthless with all advertising moving to the Internet.

Question

Quizplus · Accepted Answer

Newspaper advertising has a short lead time because people usually read it and then discard it, which may not provide lasting impact.

You Are in Charge of Advertising for a Golf Course