As John walked down the aisle of a supermarket one Saturday, he encountered a lady at the end handing out bite-sized portions of a new brand of sausage. This lady is trying to accomplish what?
A)Neutralize competitive promotional efforts.
B)Stabilize irregular sales patterns.
C)Reinforce advertising.
D)Encourage trial purchases of the product.
E)Draw new customers.

Question

Quizplus · Accepted Answer

The lady is offering bite-sized portions of a new brand of sausage with the intention of encouraging trial purchases of the product. This is a common promotional strategy used to get customers to try out a new product, hoping that they will like it enough to purchase it again in the future.

As John Walked Down the Aisle of a Supermarket One