Information about a company, its employees, or its products that is published or broadcast in the mass media free of charge is called
A) advertising.
B) publicity.
C) notoriety.
D) promotion.
E) personal selling.

Question

Quizplus · Accepted Answer

Publicity refers to information about a company, its employees, or its products that is disseminated in the media without any cost to the company. It is not the same as advertising, which involves paid promotion. Notoriety refers to negative publicity or infamy, and promotion refers to a range of marketing activities. Personal selling involves direct communication between a salesperson and a potential customer.

Information About a Company, Its Employees, or Its Products That