Mattel wants to announce some new educational benefits associated with one of its new product lines. The company writes a report of about 300 words and sends it to the media. This is called a
A) feature article.
B) publicity stunt.
C) news release.
D) press conference.
E) media report.

Question

Quizplus · Accepted Answer

A news release, also known as a press release, is a written communication meant to announce something newsworthy to the media. In this case, Mattel is announcing new educational benefits associated with one of its new product lines. The report is typically about 300 words and includes all the necessary information to help the media understand and share the news with their audiences.

Mattel Wants to Announce Some New Educational Benefits Associated with One