Borden, Inc. offers pasta, snacks, grocery, and dairy items as well as films, adhesives, and other nonfood products. These products are referred to as Borden's
A) product mix.
B) product line.
C) product differentiation.
D) product life-cycle.
E) inventory mix.

Question

Quizplus · Accepted Answer

Borden, Inc. offers a variety of products from different categories like pasta, snacks, grocery, and diary as well as non-food products like films and adhesives. This collection of products from diverse categories is known as Borden's product mix.