Club Med Inc. talks to its present and potential customers to assess their needs for its products. Then it develops products to satisfy those needs. The firm is thus applying the ____ concept.
A) production orientation
B) sales orientation
C) marketing
D) physical distribution
E) facilitating

Question

Quizplus · Accepted Answer

The firm is engaging in market research to understand its customers' needs and is then creating products to meet those needs. This aligns with the marketing concept, which emphasizes understanding and satisfying the needs of customers. The production orientation emphasizes efficiency in manufacturing, the sales orientation emphasizes sales growth, the physical distribution concept emphasizes logistics and supply chain management, and the facilitating concept refers to creating a favorable business environment for other businesses.