A marketing strategy consists of the selection and analysis of a target market and
A) the examination of potential market regions.
B) the determination of product features and benefits to meet the customers' needs.
C) decisions about how to distribute the product and at what price.
D) decisions about how and where to advertise and promote the product.
E) the creation and maintenance of an appropriate marketing mix.

Question

Quizplus · Accepted Answer

A marketing strategy involves creating and maintaining a marketing mix that effectively reaches and serves the target market.

A Marketing Strategy Consists of the Selection and Analysis of a Target