When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Pepsi has created a(n)
A) marketing strategy.
B) consumer market.
C) undifferentiated approach.
D) market segmentation.
E) marketing mix.

Question

Quizplus · Accepted Answer

Pepsi has created a marketing mix, which includes the 4 Ps of marketing: product, price, place (distribution), and promotion.

When Pepsi Decides to Develop a New Product, It Creates