Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's
A) business-to-business market.
B) market segmentation.
C) promotion strategy.
D) target market.
E) marketing mix.

Question

Quizplus · Accepted Answer

The target market refers to the specific group of consumers that a company aims to attract and sell its products to. In this case, the target market for Topps is males who are baseball fans.

Answer: B 
 Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. Topps has segmented its market based on gender and interest in baseball, as its products are designed to appeal primarily to males who are baseball fans.

Topps, a Company That Produces Baseball Cards, Develops Its Products