Betty and Carole recently opened a local candy store.They considered the entire market of candy eaters as their market.Which targeting strategy did they use in choosing a target market for their store?

Question

Quizplus · Accepted Answer

The undifferentiated approach, also known as mass marketing, involves targeting the entire market as a whole without any discernment or segmentation. Betty and Carole consider the entire market of candy eaters as their market, indicating that they have used an undifferentiated approach.

Betty and Carole Recently Opened a Local Candy Store