Bic ballpoint pens appeal to price-conscious consumers because of their affordability. Bic has segmented its market on a ____ basis.

Question

Quizplus · Accepted Answer

Segmenting the market on a behavioristic basis involves dividing the market based on consumer behavior, such as their purchasing habits, usage rate, or response to a product, which in this case relates to consumers' sensitivity to price and seeking affordability.

Bic Ballpoint Pens Appeal to Price-Conscious Consumers Because of Their