Furs Unlimited is using a combination of advertising and personal selling to increase the sales of its fur coats.This activity involves the ____ ingredient of the marketing mix.
A) distribution
B) promotion
C) pricing
D) timing
E) product

Question

Quizplus · Accepted Answer

Advertising and personal selling are both elements of promotion, which is one of the four Ps of the marketing mix (product, price, place, promotion). Therefore, the correct answer is B - promotion.

Furs Unlimited Is Using a Combination of Advertising and Personal