Greer, Inc.is developing a marketing information system to try to improve its marketing efforts.Internal sources of marketing data the company could incorporate in the MIS include all except which of the following?

Question

Quizplus · Accepted Answer

Economic conditions are an external source of marketing data and therefore not an internal source of data that Greer, Inc. could incorporate in its MIS. The other options listed (sales forecasts, inventory levels, purchase requests, prices of products) are all internal sources of data that could be incorporated into the MIS.