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IRI, a Marketing Research Firm, Has Been Contracted by T-Fal

Question 115

Multiple Choice

IRI, a marketing research firm, has been contracted by T-Fal to evaluate the market performance of a new line of cookware.Which of the following is not likely to be a step in IRI's research process?


A) interpreting the research data
B) collecting data
C) making decisions about whether or not the cookware's market performance is acceptable
D) designing the research project
E) reporting data to T-Fal executives

Correct Answer:

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