Which of the following is not a major category of factors that influence the consumer buying process?

Question

Quizplus · Accepted Answer

Buying center is not a major category of factors that influence the consumer buying process. It is a term used in B2B marketing and refers to the group of individuals involved in the purchasing decision for a business or organization. The other options (social, psychological, situational) are all major categories of factors that influence the consumer buying process.

Which of the Following Is Not a Major Category of Factors