Awareness refers to:
A)a firm's incentive to take competitive action
B)a firm's ability to respond to a competitive action
C)the extent to which competitors recognise their mutual interdependence
D)firms' ability to compete against each other in several product markets

Question

Quizplus · Accepted Answer

Awareness in the context of competitive strategy refers to the extent to which companies recognize that they are interdependent with their competitors. This recognition affects how they perceive competitive actions and reactions within the market.

Awareness Refers To