A competitive response is a(n):
A)move taken to counter the effects of a competitor's action
B)action taken to initiate a strategic change in an industry
C)ineffective action for a firm to pursue
D)move that applies only to for-profit enterprises

Question

Quizplus · Accepted Answer

A competitive response is a strategic action taken by a firm to counteract the effects of a competitor's action in the marketplace. It may involve changes in pricing, product offerings, marketing strategies, or other aspects of the firm's operations. The goal of a competitive response is to protect the firm's current position or gain a strategic advantage over rivals.

A Competitive Response Is A(n)