A firm's reputation for its goods and services is:
A)not an issue of principle concern for a firm
B)an example of an intangible resource that can provide a competitive advantage
C)a resource for the firm against which funds can easily be borrowed
D)an example of a tangible resource

Question

Quizplus · Accepted Answer

A firm's reputation for its goods and services can be considered an intangible resource that provides a competitive advantage. A good reputation can lead to increased customer loyalty, brand recognition, and ultimately higher profits. It is not a tangible resource, as it cannot be physically touched or measured. While having a good reputation may make it easier to secure financing, it is not a resource against which funds can easily be borrowed.

A Firm's Reputation for Its Goods and Services Is