Market share refers to:
A) the number of competitors a retailer must contend with.
B) a retailer's total sales divided by total market sales.
C) agreements whereby retailers attempt to "share" certain costs.
D) the total sales a retailer has generated from the target market.
E) the portion of a retailer's sales that represent profit.

Question

Quizplus · Accepted Answer

Market share is the percentage of total market sales that a retailer generates. It is calculated by dividing a retailer's total sales by the total sales of the market. Therefore, the correct choice is B. The other options do not accurately describe market share.

Market Share Refers To