Retailers with several units are a stronger competitive threat because
A) they can focus all their efforts on one trade area
B) they are generally owner and family operated
C) they can spread many fixed costs over a number of stores and can achieve economies in purchasing
D) they can tailor their merchandising to one trade area in each unit
E) they can spot customer desires sooner and respond faster.

Question

Quizplus · Accepted Answer

Retailers with several units can achieve economies of scale and spread fixed costs over a number of stores, making them stronger competitors.

Retailers with Several Units Are a Stronger Competitive Threat Because