Proactive planning enables the retailer to have another plan in place prior to the market changing or suffering attacks from the competition on its original plan.

Question

Quizplus · Accepted Answer

Proactive planning involves anticipating potential changes or challenges in the market and developing alternative plans to mitigate their impact. By having multiple plans in place, the retailer can quickly pivot and adapt to changing circumstances, giving them a competitive advantage over those who only have a single plan.

Proactive Planning Enables the Retailer to Have Another Plan in Place