You have recently been hired by a small retailer in your area.During a discussion with the owner,you notice that the owner's primary objective for being in business is to provide the customer with a real alternative.The owner is primarily using a _____ objective to focus the business.

Question

Quizplus · Accepted Answer

The owner's objective of providing customers with a real alternative suggests a focus on a societal objective, which prioritizes meeting the needs of the community and making a positive impact on society. This is different from a market performance objective, which focuses on competing in the market and achieving high sales or market share, or a financial performance objective, which emphasizes profitability and financial success. Personal and self-esteem objectives are also possibilities, but they are less likely given the owner's stated focus on providing a real alternative for customers.

You Have Recently Been Hired by a Small Retailer in Your